ASTD Celebrity Series

Before you know it, it will be “back to school” time.   And while it means a new backpack, matching pencils and packages of silly bands for kids, what does it mean for you?  What new skills will you learn in the coming year?   One great way to add to your professional portfolio is to attend one of the ASTD Celebrity Series certificate programs offered in New York City this coming September and December.   And how often do you get the chance to learn directly from a celebrity in our profession, the very people who provided the thought leadership that has shaped us?   Too far to travel?  There are additional sessions in cities across America.  And the investment ($1295 – $1695 for ASTD members), is your ticket to a certificate that enhances your job performance and positions you for future success.   What is not to love?

The New York City programs are:

Project Management for Trainers Certificate Program
September 13-14, 2010 with Lou Russell

Plan, organize, monitor, and control your workplace learning and performance projects and the costs they incur, while you establish a project scope, create schedules, manage change and resources, and celebrate accomplishments.


Lou Russell is president and CEO of Russell Martin & Associates.  She is the author of The Accelerated Learning Fieldbook, Project Management for Trainers, IT Leadership Alchemy, Leadership Training and 10 Steps to Successful Project Management.  She is a frequent contributor to Computer World, Cutter Executive Reports, and Network World, among others, and publishes the monthly “Learning Flash” electronic newsletter.  A popular speaker, Lou addresses national and international conferences such as the Project Management Institute, Project World, and LotuSphere. She holds a computer science degree from Purdue University, where she taught database and programming classes, and a Masters in Instructional Technology from Indiana University.  For more information, visit her website: http://www.lourussell.com/


Training Certificate Program
September 13-15, 2010 with Elaine Biech

The trainer’s training program builds critical training skills and provides the latest techniques for delivering powerful training.

Elaine Biech
Elaine Biech is president and managing principal of ebb associates inc, an organizational development firm that helps organizations work through large-scale change. She has been in the training and consulting field for thirty years, and works with business, government, and non-profit organizations. Known as the trainer’s trainer, she custom designs training programs for managers, leaders, trainers, and consultants. Elaine has been featured in dozens of publications including The Wall Street Journal, Harvard Management Update, The Washington Post, The LA Times, and Fortune Magazine. A consultant to Fortune 500 companies and government agencies, she is the author and editor of over four dozen books, including The ASTD Handbook for Workplace Learning Professionals (2008), The Consultant’s Quick Start Guide, 2nd ed (2008), The Training Warehouse Book of Games ( 2008), nine-volume set of ASTD’s Certification Study Guides (2006) and The Pfeiffer Annual for Consultants and The Pfeiffer Annual for Trainers (1998 – 2010) among many others.  A life member of ASTD and former member of the National ASTD Board of Directors and the Society’s Secretary from 1991-1994, she has served on the Independent Consultants Association’s (ICA) Advisory Committee and on the Instructional Systems Association (ISA) board of directors.  Elaine is the recipient of the 1992 National ASTD Torch Award, the 2004 ASTD Volunteer-Staff Partnership Award, and the 2006 ASTD Gordon M. Bliss Memorial Award.  In 2001 she received ISA’s highest award, The ISA Spirit Award.  For more information, visit her website: http://www.ebbweb.com/index.php


Managing the Learning Function Certificate Program
September 13-15, 2010 with John Coné

An interactive workshop designed to help learning managers provide leadership in developing human capital to execute an organization’s strategy.

John Coné
John W. Coné is the former ASTD Board Chair.  At Dell, he was responsible for the education of all Dell employees worldwide, implementing a philosophy and infrastructure aimed at leveraging technology, putting the learner in control, and making learning an integral part of working. Under his leadership, non-traditional methods came to represent more than three quarters of all learning in the company. During his tenure, Dell Learning received the “World Class Innovator” award from Innovation Associates and Fast Company magazine, was named “Corporate University of the Year” by the National Alliance of Business, and was one of the first winners of the “Excellence Awards” presented by Corporate University Xchange and the Financial Times. Training magazine named Dell Learning to their top 50 in corporate education, and John as an e-learning evangelist. Prior to Dell, John was Vice President of Human Resources The fancy word for “people.” The human resources department within an organization, years ago known as the “personnel department,” manages the administrative aspects of the employees.  for Sequent Computer Systems Inc.  In that role, he redesigned the HR function and founded the OET, a group of senior consultants specializing in business process design and re-engineering, organizational design and planning, strategic human resource planning, and team development.   Before Sequent, John was a founder and creator of Motorola University (MU) and served as Director of Corporate Educational Services. In that role, he had responsibility for all aspects of the operation of the corporate education function at Motorola. In his honor, the John W. Coné ASTD Membership scholarship funds six student memberships annually.


Blended Learning Certificate Program
December 6-7, 2010 with Jennifer Hofmann

Create high-impact solutions that address organizational needs by combining various learning platforms, methods, and formats to motivate learners, produce real results, and increase productivity.

Jennifer Hofmann
Jennifer Hofmann is a Synchronous Learning Expert, and the president of InSync Training, LLC. In the eLearning field since 1997, she has experience using all of the major web-based synchronous delivery platforms.  Jennifer holds a Masters of Education from Nova Southeastern University, with a concentration in Instructional Technology and Distance Education and is a recognized thought leader in the field of synchronous learning.   She is the author of The Synchronous Trainer’s Survival Guide: Facilitating Successful Live and Online Courses, Meetings and Events (2003), Live and Online! Tips, Techniques, and Ready-To-Use Activities for the Virtual Classroom (2004), and How To Design For The Live Online Classroom: Creating Great Interactive and Collaborative Training Using Web Conferencing (2005).  Additionally, she is a chapter contributor to The Handbook of Blended Learning (2006), The AMA Handbook of E-Learning (2003), and The ASTD Handbook for Workplace Learning Professionals (2008).  She is the co-author of Tailored Learning: Designing the Blend That Fits (2009), a book focused on taking advantage of distributed technologies to create the best blended training solution possible.  For more information, visit her website: http://www.insynctraining.com


ROI Skill-Building Certificate Program
September13-14, 2010 with Jack and Patti Phillips

Build skills needed to develop and deliver effective return on investment (ROI) evaluations for learning and performance, organizational development, human resources, technology, change, and quality solutions.

Dr. Jack PhillipsDr. Jack Phillips, chairman and co-founder of the ROI Institute and developer of the ROI Methodology. Phillips’ work spans more than 50 books and 200 articles. Former bank president, Fortune 500 human resource director, and management professor, he provides consulting services in more than 50 countries. His research and publications have won numerous awards, including the Society for Human Resource Management’s Book of the Year and the Yoder-Heneman Personnel Creative Application Award. Phillips is a former member of ASTD’s Board of Directors and the recipient of ASTD’s highest honor, the Distinguished Contribution Award for Workplace Learning and Performance.   Recent books include Show Me the Money (2007); The Value of Learning (2007); Proving the Value of HR: How and Why to Measure ROI (2005); The Leadership Scorecard (2004); Managing Employee Retention (2003); Return on Investment in Training and Performance Improvement Programs, 2nd ed. (2003); How to Measure Training Results (2002); The Human Resources Scorecard (2001).  Phillips served as series editor for ASTD’s In Action casebook series, an ambitious publishing project featuring 30 titles. He currently serves as series editor for Elsevier Butterworth-Heinemann’s Improving Human Performance series, and for Pfeiffer’s new series on Measurement and Evaluation.

Dr. Patti PhillipsDr. Patti P. Phillips is president of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. She is also chair and CEO of The Chelsea Group, Inc., an international consulting helping organizations and institutions implement the ROI methodology in countries around the world.   She teaches others to implement the ROI methodology through the ROI certification process, as a facilitator for ASTD’s ROI and Measuring and Evaluating Learning Workshops, and as adjunct professor for graduate-level evaluation courses. Her academic accomplishments include a Ph.D. in International Development and a master’s degree in Public and Private Management. She is certified in ROI evaluation and has earned the designation of Certified Performance Technologist.   In addition to editing the new ASTD Handbook of Measuring and Evaluating Training (2010), she has authored a number of publications on the subject of accountability and ROI, including Show Me the Money (2007); The Value of Learning (2007); Return on Investment Basics (2005); Proving the Value of HR: How and Why to Measure ROI (2005); Make Training Evaluation Work (2004); The Bottom Line on ROI (2002), which won the 2003 ISPI Award of Excellence; ROI at Work (2005); and The Human Resources Scorecard: Measuring Return on Investment (2001).