Measurement is one of the more difficult aspects of learning. And, although tools exist to measure the impact of particular programs and courses, up to now there has been no way to measure the perception of the learning organization within a company. CorpU’s Learning Brand (LB) survey was created to fill that gap. The LB survey queries stakeholders about the elements of brand (promise, marketing and experience) and also about the actions they take that indicate the strength of the commitment to the learning organization. In addition, there are two questions that ask about the likelihood that someone would recommend the learning organization to others:

• How likely is it that you would recommend the learning organization to others within your company?
• How likely is it that you would recommend that a friend or acquaintance apply for a job at your company because of the programs offered by the learning organization?

I believe that these questions are two of the most powerful questions in the study, and that they tell a learning organization a lot about the strength of its brand. Read more »